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THRIVE INNOVATION LAB

Ideas worth exploring.
Possibilities worth pursuing.

At Thrive, our Wellness Innovation Lab is where we co-create and pilot new ways for people to engage with health and wellness, bringing together Canadian brands, practitioners, and community partners to develop meaningful experiences, tools, and resources.

Grounded in transparency, informed choice, and stronger local economies, the lab invites forward-thinking partners to help shape and test models that could transform how people discover, choose, and engage with wellness.
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Why the Lab Exists

Well-being is personal, and there is rarely one answer. The Thrive Innovation Lab creates space to explore ideas, questions and opportunities that could contribute meaningfully to how people experience and participate in their health and well-being.

The intention is simple: bring different perspectives together, explore what may have value, and turn promising ideas into something that can be experienced, learned from and evolved.

From Ideas to Action

A simple approach for moving an idea from curiosity into real-world learning.

  1. Identify

  2. Explore

  3. Co-create

  4. Pilot

  5. Learn

  6. Evolve

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CURRENT EXPLORATION

Economic Nutrition

Could greater transparency change how people choose wellness?

Thrive is participating in Economic Nutrition through The Shorefast Institute for Place-Based Economies. Economic Nutrition is a Shorefast innovation designed to make local economic impact more visible by showing where money goes when a purchase is made.

As part of this work, Thrive is developing its own Economic Nutrition Label and exploring what greater visibility into value and economic impact could mean in wellness — including how that information might support more informed choices.

STATUS: IN PROGRESS · 2026
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EXPLORE WITH US

Meaningful innovation starts with a question.

The Thrive Innovation Lab looks to the questions, needs and curiosities of our clients and community to identify ideas worth exploring.

From there, we bring together the right mix of practitioners, Canadian brands and aligned partners to explore possibilities, combine expertise and pilot thoughtful responses that can create meaningful value.

Interested in exploring a question with us?

Let's Connect